New B-to-B Ad Agency Opens in St. Paul, Focuses on Social Media, Emerging Tactics
New ad agency demonstrates shift from traditional advertising and marketing to in-demand Web 2.0 tactics
The Role Of Advertising Agencies In The New Media Marketplace
Advertising agencies have seen themselves transformed since the early 1990s Only a few decades ago, there were a very small number of media buying agencies that controlled the consumer advertising field
Business Printing Service Publishes Guide to Designing for Print
Online Prints Offers Free Resources for Graphic Designers, Advertising Agencies, and Companies submitting print job requests.
Jivox Launches Video Ad Sweepstakes to Support Eco-friendly Companies
Leading online video advertising service gives eco-friendly companies a chance to win a video ad campaign enabling them to reach customers using video, the most impactful online ad format
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth : Calls for Entire Digital Ecosystem to Ad
The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. The announcements were made at the IAB’s annual Ad Operations Summit in New York City, where leaders in advertising operations and account management at media companies and advertising agencies convened to share a 360 degree view of key supply chain areas in interactive marketing.
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